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What's New

Product updates and release notes

We ship constantly. Here's what landed lately — new features, improvements, and the occasional behind-the-scenes story about why we built it.

New feature

Hire crew right from your own website

Lawnager now has built-in hiring tools — a careers page on your own website with a bilingual, resume-free apply form, plus an applicant pipeline that scores each applicant’s fit with AI. The first lawn care software that helps you staff the business, not just run it.

Finding and keeping good crew is the hardest part of running a lawn care business — and until now, no software helped. Lawnager changes that. Flip on your careers page and your website gets a “Careers” link, a “why work here” pitch, and your open roles — pay, schedule, and the skills you need.

Applying takes under a minute, on a phone, with no resume: your listed skills become checkboxes, and that’s the application. The whole page works in English and Spanish — the applicant taps to switch, and your postings show the Spanish version you saved (AI translates them for you in one click). You get a heads-up the moment someone applies.

Everyone who applies lands in one pipeline you move through New → Contacted → Interviewing → Hired. Tap to call or text them on the spot, see the skills they checked, and let AI score how well they fit the role — one applicant or the whole list at once — so you know who to call first.

Posting elsewhere too? One click copies a clean version of the listing for Indeed, Facebook, or Craigslist, and every open role is structured for Google Jobs. It’s on every plan today — turn it on in Settings → Hiring & Careers Page.

New feature

Your free website now answers the door for you

Every Lawnager website now includes a 24/7 AI chat assistant that answers visitor questions from your own services, prices, and hours — and takes their quote request right in the chat. Included free on every plan, in English and Spanish.

A homeowner lands on your site at 9pm with one question — “do you serve my ZIP?” or “what does mowing run?” If nobody answers, they hit the next site on the list. Now your site answers.

The new chat assistant knows your business — your services and starting prices, your hours, your service area, your FAQ — and nothing else. It won’t invent discounts, promise scheduling, or wander off-topic; when it doesn’t know, it says so and points to a quote. Ask it in Spanish, it answers in Spanish.

When a visitor is ready, the assistant takes their quote request right in the conversation — name, email, address — and it lands in your pipeline like any other lead, with a notification to you. No form hunting, no lost lead.

It’s on every published Lawnager website today, on every plan — competitors either don’t offer a website at all, or charge $100/mo for an AI receptionist. You can turn it off anytime in Settings → Website.

New feature

See what your lawn care business is worth

A new Business Value dashboard estimates what your company would sell for — live from your own numbers — and shows you exactly how to grow it. Think Zillow’s Zestimate, for a lawn care business.

Most owners have no idea what their business is worth, and the software they run it on never tells them. Lawnager now does. The Business Value page turns your real Lawnager data — paid revenue, recurring customers, churn — into a live market-value estimate, built on the same sale multiples buyers and brokers actually use in the green industry (~0.4–0.8× revenue).

It’s not a vanity number. A “what’s moving your value” panel gives you one-tap levers to grow it: convert one-time customers into recurring plans, cut churn on at-risk accounts, tighten your routes — each with the estimated dollars it would add. As you work, the number updates, and a trend chart shows it climbing month over month.

Sharpen the estimate by adding your profit margin and equipment (equipment auto-fills from your Equipment list), and see the value of a single recurring account — the currency of any route sale. It runs in English and Spanish, shows up as a headline number on your Dashboard and in Reports, and there’s a free public version anyone can try before signing up.

It’s the first step toward something bigger: a marketplace to buy, sell, and consolidate routes — because the same clean records that tell you what your business is worth are what let a buyer believe it.

Launch

Neighborhood Blitz — turn door-knocking into tracked customers

A complete door-to-door acquisition engine built into Lawnager: plan a canvassing campaign, print branded door hangers and yard signs with per-crew QR codes, canvass with GPS proof, and — new — close the sale and take payment right at the door, with leads and crew commission flowing straight into your pipeline.

Every other tool helps you run the jobs you already have. Neighborhood Blitz helps you go get new ones — a full door-to-door acquisition loop, built for how lawn care crews actually win neighborhoods.

Start a campaign and draw your target area on the map. Your existing customers show as pins, so in "Densify" mode you can aim straight at the gaps between them — or pick all-new turf in "Expand" mode. Give each crew member their own code and Lawnager turns it into a personal QR.

Print on-brand door hangers and yard signs — your logo, your colors, the QR, and a short typeable link — right from the app, ready to send to any printer. Out in the field, the bilingual canvassing view logs every door with one tap and a GPS stamp, and captures consent at the door so you can legally follow up.

New since launch: when someone says yes, the crew can close it on the spot — price the work from your services, capture an at-the-door e-signature, book the date, and take payment (a secure card link texted to the homeowner, or Venmo/cash/check). They can even snap a photo of the property for the office to upsell from. When a homeowner scans the code instead, the lead still lands in your pipeline credited to the crew member who knocked that door — and any commission you set (a flat bounty or a percent of the first job) accrues automatically in Reports → Crew & Payroll. A built-in step-by-step guide walks your team through the whole loop.

Everything else

New feature

See which customers actually make you money

A new Profitability report breaks down profit per customer — not just revenue — so you can spot the accounts quietly losing money and reprice them.

New feature

Run your entire business in Spanish

Not just the crew field view — the whole Lawnager operator app, including its AI features, now runs in Spanish. Set it once and it follows you across devices.

New feature

Growth Hub — your AI growth advisor

A new Growth tab that turns your own data into a prioritized to-do list for winning more work — a foundation checklist plus AI-generated, data-driven tasks with due dates and reminders.

  • Foundation checklist: the high-leverage setup steps (website, payments, reviews, first customers) tracked and auto-checked off as you complete them.
  • AI tasks built from your actual numbers — chase declined quotes, re-engage lapsed customers, lean into the current season.
  • Each task gets a due date, a one-tap action, and a reminder so it does not slip.
New feature

AI-generated hero images for your website

Your free Lawnager website can now generate a custom hero image for your business — no stock photos, no designer, no upload required.

Improvement

Clean website addresses — yourbusiness.lawnager.com

Published Lawnager websites now live at a clean subdomain (yourname.lawnager.com) instead of a long path — easier to put on a truck, a business card, or a yard sign.

New feature

Customer tips at checkout

Customers can add a tip when they pay online — with a quick rating card, correct tax handling, and the tip flowing straight to you. Works across single and multi-invoice payments.

Launch

One-click Stripe setup and Buy Now, Pay Later

Connect your Stripe account in one click — no API keys to copy — and optionally let customers split larger jobs with Klarna and Affirm.

New feature

Chemical application compliance log

Track every pesticide, herbicide, and fertilizer application with EPA reg #, applicator license, REI hours, and weather — built for state inspector audits.

New feature

Multi-property accounts for HOAs and property managers

One customer record can now own multiple service addresses — built for HOAs, commercial chains, and property management groups.

New feature

Commercial billing: net terms, statements, and W-9 download

Commercial customers want net-30 invoices, sequential invoice numbers, and a downloadable W-9. Lawnager now handles all three.

New feature

Equipment maintenance tracking

Log hour meters, schedule oil changes and blade sharpenings, track repairs, and see when each mower is due for service. Built for ops who actually care about uptime.

Improvement

Per-invoice receipts and account-type chip in the customer portal

The customer portal got a meaningful upgrade alongside the commercial workflow release.

  • Every paid invoice now has a downloadable receipt PDF — rendered in the customer's local timezone, not the pro's.
  • Statement Download moved to the top of the portal, above the invoice list, where commercial customers actually look for it.
  • Far-future scheduled jobs are hidden from the portal so customers don't see "scheduled for 2027" and get confused.
  • Account-type chip (Residential / HOA / Commercial / Property Mgmt) shows on the customer profile so your team can triage at a glance.
New feature

Conversational onboarding assistant

The old fixed-step onboarding tour was replaced by a chat-driven assistant that adapts to who you are and what you've already done.

  • NEPQ-style coaching language — asks what you need, doesn't lecture.
  • Knows what page you're on and tailors guidance to mobile vs desktop UI vocabulary.
  • Can directly update your profile, services, and website settings via tool calls — no copy-paste back and forth.
  • Highlight overlays guide you to the exact UI element being discussed.
  • Celebration toasts fire on real activation milestones (quote sent, quote accepted, invoice paid).
New feature

Customer self-scheduling

Customers can now request a service date themselves from the portal — you approve or counter-propose. Cuts out the "what day works for you" SMS thread.

  • Tier A: customer picks a window, you accept or suggest an alternative.
  • Available windows respect your route days and existing schedule load.
  • Auto-rejects dates outside your service area or service hours.
Improvement

Explore Lawnager with demo data

New signups can now opt into a fully-seeded demo workspace — 38 sample customers, real jobs, quotes, and invoices — to explore the product before adding real data. Wipe it with one click when you're ready to start for real.

Improvement

Founder welcome email

Every new signup now gets a personal note from the founder within minutes of signup — with a direct reply path. Real conversations, not no-reply boilerplate.

Launch

Lawnager for iOS — App Store launch

The iOS app is live on the App Store. Same Lawnager you know, wrapped natively for iPhone and iPad — with push notifications, biometric login, and offline-friendly schedule access.

Launch

Lawnager for Android — Play Store launch

Android pros: you have your app too. Available on Google Play with push notifications, signed APK distribution, and the same offline-tolerant crew experience as iOS.

New feature

Refunds and Stripe disputes pipeline

A full refunds + chargeback workflow: refund any payment in one click, surface Stripe disputes in the dashboard, and respond with attached evidence directly from the app. End-to-end live-verified with real Stripe disputes before launch.

New feature

Customer loyalty program

Pro-tier customers can run a points-and-rewards loyalty program in their own portal — points per service, redeemable rewards, care plans, and price locks. Branded with your business identity, not Lawnager's.

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