Free Tool
What's your lawn care business worth?
Most owners have no idea. Enter three numbers and get an instant market-value estimate built on real green-industry sale multiples — then see what moves it.
A planning estimate based on green-industry sale multiples (~0.4–0.8× revenue, adjusted for retention). Not a formal appraisal — real offers depend on margin, route density, equipment, contracts, and terms.
Watch your business value grow
Run your customers, revenue, and routes through Lawnager and your valuation updates itself — see exactly how each new recurring account, retained customer, and price bump moves your number. Free to start, no credit card.
Built to grow your number
Lawnager doesn't just measure your value — it builds it, and proves it
Every lever in that estimate — recurring revenue, low churn, market pricing, clean books — is something Lawnager works on as you run the business. And when you go to sell, it's the record that lets a buyer believe the number.
Grow the multiple
What moves you from the bottom to the top of the 0.4–0.8× band is exactly what Lawnager works on.
- Turn one-time customers into recurring plans
- Cut churn with automatic reminders and reliable scheduling
- Price every job to your local market with the Price Index
- Tighten routes so your book is denser and more transferable
Prove it to a buyer
Buyers pay for revenue they can verify. A business run on Lawnager is the evidence — the difference between selling at the top of the range and the bottom.
- Clean, exportable revenue and payment history
- Documented recurring agreements — not handshake deals
- Retention you can show, not just claim
- Systems that transfer — the business isn't trapped in your head
Track it — then cash it in
Your valuation updates itself as you work, so you always know where you stand.
- See your value change month over month
- Know exactly what each new account or price bump adds
- When you’re ready: sell, buy, or consolidate routes (coming soon)
No credit card. Your first live estimate appears the moment you add your customers.
More free tools for pros
How lawn care businesses are valued
A lawn or landscape business is worth what a buyer will pay for its future cash flow — and in this trade that comes down to the recurring book. Small maintenance companies typically change hands at 0.4×–0.8× annual revenue, or roughly 1.5×–3× SDE(Seller's Discretionary Earnings — your profit plus owner pay and add-backs).
Where you land in that band is mostly about how sticky and transferable your revenue is. A route full of loyal, contracted, close-together accounts that would keep paying a new owner is worth far more per dollar of revenue than a business that has to re-win most of its customers every spring. That's why this calculator weighs your churnso heavily: it's the single best quick proxy for the quality of your book.
The per-account figure is the currency of any sale or route deal — it's what one customer relationship is worth when you buy, sell, or consolidate accounts. Tightening routes and cutting churn raises it; leaning on one-time jobs lowers it.
Frequently asked questions
How much is a lawn care business worth?⌄
Most small lawn and landscape maintenance businesses sell for roughly 0.4×–0.8× annual revenue, or about 1.5×–3× Seller's Discretionary Earnings (SDE). The biggest swing factor is your recurring book: sticky, route-dense maintenance accounts with low churn sell at the top of the range, while one-time-job-heavy or high-churn books sell at the bottom.
What makes a lawn care business worth more?⌄
Buyers pay for predictable, transferable revenue. Recurring contracts, low customer churn, tight route density, healthy margins, documented systems, and clean books all push the multiple up. A dependence on the owner personally — no crew, no systems, no records — pushes it down.
How is the estimate calculated?⌄
We start from a midpoint revenue multiple in the green-industry range and adjust it up or down based on your yearly churn — a proxy for how sticky and transferable your book is. Lower churn raises the multiple; higher churn lowers it. The result is shown as a range because a valuation is always a range, not a single number.
Is this a formal business appraisal?⌄
No. It is a fast planning estimate to help you understand roughly where your business stands and what moves its value. A real sale price depends on margin, equipment, contracts, customer concentration, and deal terms. For an actual transaction, get a professional valuation.
How do I increase my valuation?⌄
Convert one-time customers to recurring plans, cut churn by tightening service quality and communication, raise prices to the local market rate, and densify your routes. Running your operation in Lawnager captures the data that proves all of this to a buyer — and updates your estimated value as it improves.
How does Lawnager help increase my business value?⌄
Two ways. First, it grows the number: recurring plans, automatic reminders that cut churn, local-market pricing, and tighter routes all push your revenue multiple toward the top of the range. Second, it proves the number — clean revenue history, documented recurring agreements, and provable retention are what let a buyer trust your books, which is the difference between selling at the top of the range and the bottom. Your estimated value also updates live inside the app as you work, so you can see what each improvement adds.