Privacy Policy

Lawnager (“we,” “us,” or “our”) operates the Lawnager platform, including the web application at lawnager.com, customer portals, mobile interfaces, and related services (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By accessing or using the Service you agree to this Privacy Policy. If you do not agree, please do not use the Service.

2.1 Information You Provide

• Account information — name, email address, phone number, business name, and address when you create an account.
• Customer data — names, addresses, email addresses, phone numbers, and service history of your customers that you enter into the platform.
• Payment information — billing details processed through our payment provider (Stripe). We do not store full credit card numbers on our servers.
• Communications — messages, feedback, and support requests you send us.
• Content — photos, notes, quotes, invoices, and other materials you upload or generate through the Service.

2.2 Information Collected Automatically

• Usage data — pages viewed, features used, time spent, clicks, and navigation patterns.
• Device information — browser type, operating system, device identifiers, and screen resolution.
• Location data — approximate location derived from IP address; precise GPS location only when you enable route optimization or check-in features.
• Log data — IP addresses, access times, referring URLs, and error logs.

2.3 Information from Third Parties

• OAuth providers — if you connect QuickBooks, Google, or other integrations we receive profile data and tokens necessary to sync your accounts.
• Payment processors — Stripe provides us with transaction status and metadata (not full card details).

We use the information we collect to:

• Provide, operate, and maintain the Service.
• Process transactions and send related information (invoices, payment confirmations).
• Send service notifications including job reminders, arrival alerts, and review requests on your behalf.
• Improve, personalize, and expand the Service.
• Respond to your comments, questions, and support requests.
• Monitor usage patterns and analyze trends to improve user experience.
• Detect, prevent, and address fraud, abuse, or technical issues.
• Comply with legal obligations.

We do not sell your personal information. We may share information in the following circumstances:

• Service providers — with vendors who perform services on our behalf (hosting, email delivery, SMS messaging, payment processing, analytics) under contractual obligations to protect your data.
• Your customers — when you use the Service to send notifications, invoices, or quotes, the relevant customer-facing information is delivered to your customers via the portal, email, or SMS.
• Integrations — when you connect third-party services (e.g., QuickBooks, Stripe), data is shared with those services as needed to perform the integration.
• Legal requirements — when required by law, regulation, legal process, or governmental request.
• Business transfers — in connection with a merger, acquisition, or sale of assets, in which case your data may be transferred to the successor entity.

Mobile information, phone numbers, and SMS opt-in / consent data are never shared with third parties or affiliates for marketing or promotional purposes. This category of data is excluded from any sale, lease, rental, or sharing for marketing, and is only disclosed to our SMS delivery vendor (Twilio) under contract solely for the purpose of transmitting messages you or your customers have consented to receive.

We retain your account data for as long as your account is active or as needed to provide the Service. Customer data you enter is retained until you delete it or close your account. After account closure we retain data for up to 90 days to allow for reactivation, after which it is permanently deleted unless retention is required by law.

Backups may retain data for an additional 30 days after deletion from production systems.

We implement industry-standard security measures to protect your information, including encryption in transit (TLS), encryption at rest, role-based access controls, and regular security audits. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

• Access and correction — you can access and update your account information through the Service settings at any time.
• Data export — you may request an export of your data by contacting us.
• Deletion — you may request deletion of your account and associated data by contacting support.
• Notification preferences — you can manage SMS and email notification settings from your account dashboard.
• Opt-out — your customers can opt out of SMS or email communications. We honor opt-out requests promptly.

To exercise these rights, contact us at privacy@lawnager.com.

Lawnager operates two distinct SMS programs: (A) messages sent by service providers to their own customers through the platform, and (B) messages sent by Lawnager to lawn-care business owners for sales, onboarding, and product updates. Both programs follow the disclosures below.

8.1 Customer-Facing SMS (Service Provider → Their Customers)

When a service provider or their customer provides a mobile number through Lawnager, that number may be used to send transactional SMS (e.g., job reminders, arrival alerts, invoice notifications, payment confirmations, appointment confirmations) and, where the recipient has opted in, marketing SMS (e.g., service offers, seasonal promotions, re-engagement messages).

8.2 Lawnager Sales & Onboarding SMS (Lawnager → Business Prospects and Users)

Lawnager sends outbound SMS to lawn-care business owners (B2B only — no consumer messaging) for sales follow-up, demo scheduling, onboarding nurture, trial check-ins, and product updates. Recipients are sourced through two channels:

• Web form opt-in— prospects who submit the demo-request form at lawnager.com/demo and check the SMS-consent box, which reads: “I agree to receive SMS from Lawnager about my account, demos, and product updates. Message frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. See our privacy policy and terms.” Consent is recorded with a timestamp on the prospect’s lead record.
• Publicly-listed business outreach— for initial cold outreach we source phone numbers from publicly-available business listings (via the Google Places API). We message only verified business phone numbers belonging to lawn-care companies; we do not contact personal cell numbers or consumers. The first message identifies Lawnager by name, references the recipient’s business, and includes “Reply STOP to opt out” so recipients can immediately decline further contact.

8.3 Message Frequency, Rates, Opt-Out, and Help

Message frequency varies based on the program and recipient activity (e.g., stage of sales conversation, scheduled service, billing events). Message and data rates may applyper the recipient’s mobile carrier plan.

Opt-out: Reply STOP, STOPALL,UNSUBSCRIBE, CANCEL, END,QUIT, or REVOKEto any SMS message at any time to immediately unsubscribe from that sender’s program. Reply HELP or INFOfor assistance. Opt-out requests are processed in real time and honored permanently for that phone number against that sender.

8.4 Non-Sharing of Mobile Information

Mobile information, phone numbers, and SMS opt-in / consent data are not shared with third parties or affiliates for marketing or promotional purposes.This applies to both Lawnager’s direct messaging programs and to numbers provided by service providers and their customers. Mobile numbers are disclosed only to our SMS delivery vendor (Twilio) under contract for the sole purpose of transmitting consented messages, and (for customer-facing SMS) to the originating service provider who collected the number.

8.5 Carrier Liability and Contact

Carriers are not liable for delayed or undelivered messages. If you have questions about SMS from a specific service provider on the Lawnager platform, contact that provider directly. For questions about Lawnager’s own SMS programs (sales, onboarding, account) or platform-level privacy questions, contact privacy@lawnager.com.

We use essential cookies to maintain session state and authentication. We may also use analytics cookies to understand how the Service is used. You can control cookie preferences through your browser settings. Disabling essential cookies may prevent parts of the Service from functioning.

The Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us and we will take steps to delete such information.

Your information may be transferred to and processed in the United States, where our servers and service providers are located. By using the Service you consent to such transfers. We take appropriate steps to ensure your data is treated securely and in accordance with this Privacy Policy.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the effective date. Your continued use of the Service after changes constitutes acceptance of the revised policy.

If you have questions about this Privacy Policy, please contact us at:

Lawnager
Email: privacy@lawnager.com