Using the Marketing Activity Log to Track Customer Engagement

Using the Marketing Activity Log to Track Customer Engagement

Sending campaigns and automations is only half the battle — you also need to know what's actually happening after you hit send. The Marketing Activity Log gives you a running record of every marketing touchpoint Lawnager has made with your customers, so you can spot what's working and catch anything that slipped through the cracks.

Where to Find the Activity Log

1. •Go to Marketing in the left sidebar.
2. •Click the Activity Log tab at the top of the page.

You'll see a chronological feed of all marketing activity across your campaigns and automations.

What the Activity Log Shows

Each entry in the log includes:

• •Date and time the message was sent
• •Customer name who received it
• •Activity type — for example, a campaign email, an automation trigger, or a follow-up message
• •Message or campaign name so you know exactly what was sent
• •Status — whether the message was sent, delivered, opened, or if there was an issue

This gives you a full picture of your outreach without having to dig through individual campaigns one by one.

Filtering the Log

If you have a lot of activity, you can narrow things down:

1. •Use the Search bar to look up a specific customer by name.
2. •Use the Filter dropdown to view activity by type — such as campaigns only, automations only, or follow-ups.
3. •Use the Date Range selector to focus on a specific time period, like the past 30 days or a custom range.

Filtering is especially useful before a busy season when you want to confirm that a campaign actually went out to your target list.

Practical Ways to Use the Activity Log

Check that an automation fired correctly If a customer says they never received a re-engagement message or a seasonal offer, pull up the activity log, search their name, and confirm whether the automation triggered. If there's no entry, the customer may not have met the automation's conditions — or the automation may need to be reviewed.

Spot unresponsive customers If you see repeated outreach to the same customer with no follow-through on their end (no quote approval, no booking), it may be time to reach out personally or adjust your messaging.

Audit your campaign history Before launching a new campaign, check the log to see what you've already sent to a segment. Avoid over-messaging the same customers in a short window, which can hurt your reputation.

Confirm follow-up sequences are running If you set up a quote follow-up automation, the activity log will show you each time a follow-up was sent on a pending quote. This is a quick way to verify the sequence is active and running as expected.

Tips and Common Pitfalls

• •Test mode affects the log. If your account is in test mode (under Settings → Notifications), messages won't go to real customers — but they will still appear in the activity log marked as test entries. Make sure test mode is off before running a live campaign.
• •The log is read-only. You can view and filter activity, but you can't edit or delete entries. This keeps your history accurate.
• •Activity log entries are not the same as campaign reports. For aggregate stats like open rates or total sends, check the Reports section under Marketing. The activity log is best for looking up individual customer touchpoints.

Need to Make Changes?

If you notice an issue — like an automation sending at the wrong time or a campaign going to the wrong customer segment — head to Marketing → Automations or Marketing → Campaigns to update your settings. Changes you make will be reflected in future activity log entries going forward.