Business Value: See What Your Lawn Business Is Worth

Know what your business is worth

Most lawn care operators have no idea what their business would sell for — until they try to sell it. Lawnager's Business Value dashboard gives you a live estimate from the data you already run through the app, so you can build value on purpose instead of by accident.

What it shows

Open Business Value in the sidebar to see:

• •An estimated market-value range and midpoint, with the revenue multiple behind it (for example, 0.66× revenue).
• •A retention grade — Sticky, Solid, or Leaky book — because recurring, loyal customers are what a buyer actually pays for.
• •A momentum chip (+$X this quarter) so you can watch your number move over time.

How it's calculated

The estimate is built from your own Lawnager data — paid invoices, recurring customers, and churn — and grounded in real green-industry sale multiples (roughly 0.4–0.8× revenue). Add your net profit margin and equipment resale value in the Estimate Confidence meter to tighten the range (equipment auto-fills from your Equipment list).

Raise your value

The "What's moving your value" list gives you one-tap levers, each with an estimated dollar gain:

• •Convert one-time customers to recurring — recurring revenue is worth far more to a buyer than one-off jobs.
• •Cut churn — every customer you keep lifts your multiple.

Each lever links straight to where to act — the quote builder, or your at-risk customer list.

Where to find it

Business Value also appears as a KPI card on your Dashboard and as a "Business Value Over Time" chart under Reports → Overview, so you're never more than a glance from your number. Available on every plan, fully in English and Spanish.