Lawnager | Lawn care made simple
Lawnager - Lawn care made simple
5 ways to stand out from your lawn care competitors

Many lawn & landscaping businesses look the same.

There are over 600,000 lawn care companies in the U.S. and chances are there are several near you competing for the same customers. So how do you differentiate? How do you create unique experiences? How do you stand out from the competition?


Here are five quick tips to help get you started.

1. Be Responsive


In today’s hectic world, most customers expect a quick reply whether is it receiving a quote or a simple question. While immediate is ideal, ensure your reply is within 24 hours. If your customer list is growing and text is becoming overwhelming seek out software with automated alerts for scheduling, quotes, receipts, and feedback.

2. Stay competitive


While occasionally helpful when sourcing materials, larger companies have teams of office managers, customer service teams, accounting staff, etc. All these things add to overhead.


Your size gives you an advantage. When you are able to keep a lean shop, limit your backend staff and focus your resources on doing the work - you gain a price advantage.

3. Proactive Communication


While equipment is important, ensure you have the right tools for the job. Be sure you are using the best and most efficient form of communication - automatically sending job alerts, job changes, quotes, and more. A timely response followed by delivered action is the key. 

4. Keep It Professional


Why can a nice restaurant charge more for essentially the same food? While culinary skills are no doubt important, it is the experience from start to end that commands the higher price. The greeting, seating, welcoming,  pour, presentation, and more are all orchestrated moves designed to create demand for the experience.

Lawn care can and should be no different. Find ways to
make it an experience for each service without slowing you down. For example, in an era of apps and digital everything, why write handwritten paper invoices or send old-school mailed invoices all requiring tracking and follow-up? Separate your business from the others by offering electronic agreements, email or text alerts, e-receipts, and communication portals all lead to a sense of security, trust, and professionalism.

5. Flexible Payment Options


In the US, cash is only used for ~20% of all transactions, and checks are less. Separate yourself by offering cash, credit, debit, or ACH payments. Offering payment flexibility aligns with your customer's expectations in all other areas of their lives - why would their lawn care needs be any different? 

ABOUT LAWNAGER

Lawnager software helps free up your time with job time tracking, automatic payments, professional invoices, crew management, email marketing, etc. so you have more time to focus on providing outstanding service! Clients may also provide helpful feedback in the Lawnager app.  Potential clients build more trust as you keep your ratings soaring higher. 


Lawnager software assists in keeping your customers happy by solving their communication, pricing, and maintaining quality services.  Find out more
here

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