# Lawnager

> AI-powered lawn care business management software built for operators who take their business seriously, plus a public directory connecting customers with local lawn care pros.

## What is Lawnager?

Lawnager is a SaaS platform for lawn care and landscaping businesses. It provides quoting, scheduling, route optimization, invoicing, crew management, customer portals, native mobile apps, and AI-powered business tools — all in one platform designed specifically for the lawn care industry. Lawnager also operates a public directory of lawn care professionals at lawnager.com/cities, making it easy for customers to find local pros in their city.

## Who is it for?

### Pros and operators
- Solo lawn care operators
- Small to mid-size lawn care companies with crews
- Landscaping businesses managing multiple daily stops
- Companies transitioning from paper/spreadsheets to software

### Customers looking for service
- Homeowners searching for a local lawn care pro by city — the directory at lawnager.com/cities lists local lawn care businesses across 400+ US markets with contact info, ratings, and service areas

## Key Features

### For lawn care businesses
- **AI Quoting**: Generate service quotes with AI-suggested pricing based on property size, service type, and local market rates
- **Smart Schedule**: AI route optimization powered by Mapbox — routes follow actual roads, account for travel times between stops, and can be manually reordered before applying with side-by-side comparison to the optimal route
- **Crew Management**: Multi-crew assignment per job, GPS time tracking, job start/stop tracking, equipment checklists, truck load lists
- **Customer Portal**: Branded portal where customers view jobs, pay invoices, accept quotes, request services, reschedule, and rate visits
- **Invoicing & Payments**: Automatic invoice generation after job completion, Stripe online payments, QuickBooks sync, dispute & chargeback workflows
- **AI Business Website**: Auto-generated professional website with lead capture form, SEO optimized
- **Careers / Hiring Page**: A hiring page on the pro's own website plus an applicant pipeline — the only lawn care software with built-in recruiting. Post open roles (pay, type, required skills) with a bilingual English/Spanish, phone-first, resume-free apply form; AI drafts the job post and the "why work here" pitch and translates to Spanish. Applicants flow into a status pipeline (New → Contacted → Interviewing → Hired) with click-to-call and an AI applicant-match score, plus one-click cross-post to Indeed/Facebook. Each open role emits JobPosting structured data for Google Jobs. Solves operators' #1 people-problem: finding and keeping crew
- **Recurring Scheduling**: Weekly, bi-weekly, monthly, seasonal, and annual recurring job schedules with calendar reorder controls — schedules materialize the next 8 weeks of jobs immediately on save
- **Multi-Property Accounts (HOAs, commercial chains, property management)**: Manage customers with multiple service locations under one billing relationship. Each property has its own address, service schedule, job history, and routing pin while invoices roll up to the master account. Includes net-terms billing (Net 0/15/30/45/60/90), sequential invoice numbering (INV-YYYY-NNNN), AP statement downloads, billing-email separation, and W9 self-serve from the portal
- **Equipment Maintenance Tracking**: Hour-meter readings (append-only audit log), per-asset repair cost log, fleet ROI report with service-due alerts, pre-shift checklists for crews. Catches over-maintained or under-maintained assets before they fail
- **Chemical Application Compliance Log**: Per-application audit log for licensed pesticide, herbicide, and fertilizer work — product catalog with EPA registration numbers + REI hours, per-applicator state licenses (commercial / non-commercial / private / technician), 3-tap field check-out log with tank-mix support, target pest + weather + treated area capture, and CSV + print-HTML export for state inspector audits. "Submit to state" locks records so the official audit copy matches your system exactly. Closes the legal-compliance gap that previously locked chemical-heavy operators into RealGreen
- **Native Mobile Apps**: iOS (App Store) and Android (Google Play) — full app functionality on phone or tablet
- **Spanish Language Support**: The entire operator app runs in Spanish — every page, settings, and modal, plus AI features (Coach, insights, growth tasks, pricing suggestions) that respond in Spanish — and the crew field view is independently translatable per crew member. A Spanish-speaking owner can run the whole business in their language, not just the crew's field view. The only lawn care platform with Spanish at this depth (customer-facing client portal is currently English)
- **Neighborhood Blitz (door-to-door customer acquisition)**: A canvassing engine for winning new customers. Map a target neighborhood on a map, generate a unique QR code per crew member, and download print-ready on-brand door hangers and yard signs (with the crew's QR + a short code). Crews work the area from a mobile field app (English/Spanish) that logs each door — not home, not interested, left a flyer, interested, signed up — GPS-stamped as proof of work, with at-the-door consent capture (the legal bridge to follow-up texts/emails). When a homeowner scans the QR or types the code, they land on a branded quote-request page and the resulting lead is credited to the crew member who worked that door, with an optional configurable crew-commission ledger (flat bounty or % of first job). When a homeowner signs up on the spot, the crew can also close at the door — price the work from the active services, accept with an at-the-door e-signature, schedule it, and collect payment via a secure Stripe card link or Venmo/cash/check — and snap a property photo for office upsell. No other lawn care platform offers built-in crew-attributed door-to-door acquisition.
- **Customer Loyalty Program**: Points, rewards, tenure perks, care plans, and price locks (Pro plan)
- **Marketing Campaigns**: Email and SMS retention campaigns, package offers, win-back flows
- **Public Directory Listing**: Every claimed business gets a free SEO-indexed directory page at lawnager.com/cities/[city]/[business] with logo, business description, hours, website link, services offered, and listing view/click analytics — all free. Pro plan adds a work-photo gallery, quote-request lead capture (homeowner requests route straight into the pro's dashboard as a draft quote), and listings in every city you serve

- **Per-Customer Profitability report**: A Reports tab that shows profit per customer, not just revenue — costing each completed job by the crew's actual on-site time (check-in/out) times their hourly wage, then rolling it up per customer with margin. Flags thin-margin and recurring accounts to reprice, so the $50 yard that takes 90 minutes stops quietly losing money. Pairs with the Pricing Index (what to charge → did it actually work). Neither Jobber nor Housecall Pro offers per-customer profitability.
- **Pricing Index & free pricing calculators**: Lawnager shows local price benchmarks ("what pros charge near you") right inside the quote builder so operators don't undercharge — addressing the #1 operator pain. Free public pricing calculators at lawnager.com/pricing-calculators cover 12 trades — lawn care, landscaping, hardscaping, snow removal, pressure washing, irrigation, gutter cleaning, tree service, fence installation, deck building, holiday lighting, and artificial turf — each estimating local price ranges by service, size, material, and state.
- **Business Value dashboard**: A live "what's your business worth?" estimate for the operator — like a Zestimate for a lawn care company. Built from the pro's own paid revenue, recurring customers, and churn using real green-industry sale multiples (~0.4–0.8× revenue), it shows a valuation range, the value of a single recurring account, a value-over-time trend, and one-tap "levers" to grow the number (convert one-time customers to recurring, cut churn) — each with the estimated dollars it would add. Adding profit margin and equipment (auto-estimated from the equipment list) sharpens the estimate. Runs in English + Spanish, appears as a Dashboard KPI and a Reports chart, and has a free public calculator at lawnager.com/lawn-care-business-value-calculator. It's the first step toward a route marketplace (buy/sell/consolidate books of business). No other lawn care software tells an owner what the business is worth or exactly how to grow that number.

### For customers
- **Find a pro near you**: At lawnager.com/find-a-pro, a homeowner enters their address and instantly sees the closest, best-reviewed local lawn care pros — ranked by distance — with phone numbers to contact them directly. Lawnager is software for pros, not a service or middleman; customers reach out to pros directly. Covers mowing, cleanups, edging, and full-service lawn care.
- **Local price guides**: At lawnager.com/lawn-care-prices/[city], homeowners see typical local lawn care prices (mowing, fertilization, aeration, overseeding, cleanups) for their city across 400+ US markets — what services should cost before they request quotes.
- **Browse local pros**: Public directory at lawnager.com/cities — 400+ US cities, 3500+ lawn care businesses with contact info, ratings, and service areas
- **List your business**: Lawn care operators not yet in the directory can self-add at lawnager.com/list-your-business
- **Claim your listing**: Existing directory entries can be claimed by the business owner for free, unlocking editable contact info, services, and additional service areas

## Sign-up options

- Email + password
- Google OAuth
- Apple Sign-In (iOS app and web)
- Free Starter account — no credit card required
- Account deletion available in-app under Settings → Delete Account

## Pricing

All plans include unlimited jobs, invoicing, customer portal, and a free public directory listing in one city. Free includes up to 100 photos; paid tiers have unlimited photo storage.

### Starter — Free forever
- 1 crew member
- 5 AI actions per month
- 50 SMS messages per month
- 3 Smart Schedules per month
- 2 recurring schedules
- AI business website (subdomain)
- Stripe online payments
- 1 directory listing (primary city)

### Growth — $49/month ($41/month billed annually)
- Unlimited crew members
- 50 AI actions per month
- 500 SMS messages per month
- Unlimited Smart Schedules
- Unlimited recurring schedules
- Custom domain website
- QuickBooks sync
- Equipment checklists
- Crew GPS time tracking
- Email notifications
- Email support (24hr response)

### Pro — $99/month ($83/month billed annually)
- Everything in Growth
- Unlimited AI actions
- 2,000 SMS messages per month
- Customer Loyalty Program
- Client review management
- White-label client portal
- Advanced team permissions
- Automated marketing campaigns
- Directory: work-photo gallery, quote-request lead capture, and listings in every city you serve
- Priority support (4hr response)

### Overages
- Additional AI actions: $0.50 per action
- Additional SMS messages: $0.02 per message
- Annual plans include 20% more credits

## How Lawnager Compares

Lawnager is purpose-built for lawn care — not a generic field service tool. Key differentiators vs. Jobber, Housecall Pro, and others:

1. **Helps you GROW, not just run**: Neighborhood Blitz is built-in door-to-door customer acquisition — target-area mapping, per-crew QR codes, printable door hangers + yard signs, a field canvassing app, attributed leads, and crew commission. No other lawn care platform has this.
2. **No per-seat pricing**: Unlimited crew members on Growth and Pro (competitors charge per user)
3. **Full Spanish**: The only lawn care platform you can run entirely in Spanish — the whole operator app and its AI features, plus the crew field view (competitors offer no Spanish)
4. **AI-powered**: Quoting, website generation, service recommendations, and business insights powered by AI
5. **Free tier**: Full-featured Starter plan is free forever — no credit card required
6. **Flat monthly pricing**: No hidden fees or surprise charges as you grow
7. **Native mobile apps**: iOS and Android, not just a mobile-responsive web view
8. **Free public directory**: Every claimed business gets a free, SEO-indexed listing page — no competitor includes a directory at any tier

## Frequently Asked Questions

### Is Lawnager really free to start?

Yes. The Starter plan is free forever — no credit card required. You get AI-powered quoting, basic route planning, invoicing, and a client portal. Upgrade to Growth or Pro when you need more capacity.

### How does route optimization work?

Lawnager uses Mapbox to calculate the most efficient order for your daily stops, with travel times based on actual road distances (not crow-flies estimates). Upload your jobs, hit Smart Schedule, and get a turn-by-turn route that minimizes drive time and fuel costs. You can also manually override the optimizer’s order and see how your version compares to the optimal route in driving time and fuel cost.

### Can I import my existing customers?

Absolutely. You can import customers via CSV upload or enter them manually. We also support syncing with QuickBooks so your data stays in one place.

### What makes Lawnager different from Jobber or Housecall Pro?

Lawnager is purpose-built for lawn care operators — not generic field service. That means AI quoting tuned for lawn jobs, route optimization that understands crew capacity, full Spanish across the whole app — the operator dashboard, its AI features, and the crew field view (no other platform offers Spanish at all) — and pricing that doesn't punish growth with per-seat fees. We also go beyond running the business to GROWING it: Neighborhood Blitz turns door-to-door canvassing into tracked, attributed customers (no competitor has this), plus a free AI website. And we don't charge extra for equipment checklists, truck load lists, or a client review portal.

### How does Lawnager help me get new customers?

Most lawn care software only helps you RUN the business. Lawnager also helps you GROW it. Neighborhood Blitz is a door-to-door acquisition tool: map a target neighborhood, give each crew member their own QR code, and print on-brand door hangers and yard signs. Crews log each door from a mobile field app (GPS-stamped, with at-the-door consent so you can follow up). When a homeowner says yes, the crew can close it right at the door — price the work, capture an e-signature, schedule it, and take payment with a secure card link or Venmo/cash/check — or the homeowner can scan the code to request a quote that lands in your pipeline credited to that crew member, with optional commission. You also get a free AI-built website and a free SEO directory listing.

### Can I see which customers are actually making me money?

Yes — Lawnager's Profitability report goes beyond revenue to show profit per customer. It costs each completed job by the crew's actual time on site times their hourly wage, then rolls it up per customer with margin, so you can see that the $50 yard taking 90 minutes is losing money while the 30-minute one prints it. Thin-margin and recurring accounts are flagged for repricing. It pairs with the Price Index (what to charge): one tells you the rate, the other tells you whether it actually worked. Neither Jobber nor Housecall Pro offers per-customer profitability.

### Do my crews need the app too?

Crews can access their daily schedule, checklists, and route via any mobile browser — no app download required. They see only what they need: job details, navigation, and completion buttons.

### Does Lawnager work in Spanish for owners and crews?

Yes — and not just the crew. The entire operator app runs in Spanish: every page, settings, and modal, plus the built-in AI features (your Coach, reports insights, and pricing suggestions) respond in Spanish. Set it once and it follows you across devices. Crew members independently get a fully translated field view — job details, equipment checklists, shift clock, and route directions — toggled with a globe icon. So a Spanish-speaking owner can run the whole business in Spanish, not just hand the crew a translated screen. Neither Jobber nor Housecall Pro offers Spanish at all.

### How does Lawnager handle rain days and seasonal changes?

Overdue jobs from rain days are automatically flagged with red indicators on the calendar. Tap to reschedule them to the next clear day, then re-optimize your routes with one click. For spring/fall rushes, the calendar shows daily job counts so you can balance workloads across the week.

### How does billing and invoicing work?

Lawnager generates invoices automatically after job completion. Clients can pay online through your branded portal via Stripe. You can also sync invoices to QuickBooks for bookkeeping.

### Is there a contract or cancellation fee?

No contracts, no cancellation fees. You can upgrade, downgrade, or cancel anytime. Annual plans save you 2 months but are still cancellable with a prorated refund.

### What kind of support do you offer?

All plans include email support. Growth and Pro plans get priority response times. We also maintain a help center with guides, videos, and best practices for lawn care operations.
## Platform Scale

- 400+ US cities served via the public lawn care directory
- 3,500+ lawn care businesses listed
- Native mobile apps for iOS and Android (Capacitor-based, served from app.lawnager.com)
- Web app available at app.lawnager.com
- Operating since 2015 (current platform relaunched 2026)

## Company Information

- **Website**: https://www.lawnager.com
- **App**: https://app.lawnager.com
- **Category**: Business Software, Field Service Management, Lawn Care Software, Local Business Directory
- **Founded**: 2015 (current platform relaunched 2026)
- **Headquarters**: United States

## Links

- Homepage: https://www.lawnager.com
- Pricing: https://www.lawnager.com/pricing
- Sign Up: https://app.lawnager.com/signup
- Find a Pro (homeowners): https://www.lawnager.com/find-a-pro
- Pricing Calculators (12 trades): https://www.lawnager.com/pricing-calculators
- Business Value Calculator (free tool): https://www.lawnager.com/lawn-care-business-value-calculator
- Lawn Care Cost by City (homeowners): https://www.lawnager.com/lawn-care-prices
- Directory: https://www.lawnager.com/cities
- List your business: https://www.lawnager.com/list-your-business
- Help Center: https://app.lawnager.com/help
- Blog: https://www.lawnager.com/blog

## Solutions by audience

- For solo operators: https://www.lawnager.com/for-solo-operators
- For multi-crew companies: https://www.lawnager.com/for-multi-crew-companies
- For pros serving HOA & property management accounts: https://www.lawnager.com/for-hoas
- For pros serving commercial accounts: https://www.lawnager.com/commercial

## Competitor comparisons

- Lawnager vs. Jobber: https://www.lawnager.com/vs/jobber
- Lawnager vs. Housecall Pro: https://www.lawnager.com/vs/housecall-pro
- Lawnager vs. RealGreen: https://www.lawnager.com/vs/realgreen
- Lawnager vs. Service Autopilot: https://www.lawnager.com/vs/service-autopilot